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Privacy Policy

Last updated: October 16, 2026

This Privacy Policy explains how Perk Practical (“Perk MVA,” “we,” “us,” or “our”) collects, uses, and shares information when you visit perkmva.com, complete our survey, book a call, or otherwise interact with our services (the “Service”).

1. Information we collect

Information you provide. When you complete our survey or book a call, we collect details such as your name, business email, phone number, firm name, state, role, and case-volume information, along with anything you submit when you contact us or chat with us.

Information collected automatically. When you use the Service we and our providers may collect technical and usage data such as IP address, device and browser type, pages viewed, referring URL, and the advertising and campaign identifiers (for example UTM parameters and click IDs) associated with your visit.

2. Cookies and tracking technologies

We use cookies, pixels, and similar technologies for analytics, advertising measurement, and visitor identification. These include the Meta (Facebook) Pixel, Google Analytics, the Reddit Pixel, an OpenAI advertising pixel, a business-visitor-identification pixel (Leadsy/Instantly), and a chat widget. These tools may set their own cookies and collect information subject to their own privacy policies.

3. How we use information

  • To respond to you, qualify your firm, and deliver the services you request;
  • To schedule and manage calls and appointments;
  • To send you communications about our services and your inquiry;
  • To measure and improve our advertising, website, and conversions;
  • To maintain security and prevent fraud; and
  • To comply with legal obligations.

4. How we share information

We share information with:

  • Service providers that operate our business — for example our CRM and automation platforms (such as GoHighLevel/LeadConnector and Make), email delivery, and scheduling tools (such as Calendly and Google Calendar) — who process information on our behalf;
  • Advertising and analytics partners (such as Meta, Google, and Reddit) in connection with measurement and audience features, as described above;
  • Legal and safety recipients when required by law, to enforce our terms, or to protect our rights, users, or the public; and
  • Successors in connection with a merger, acquisition, or sale of assets.

We do not sell your personal information for money.

5. Communications and consent

By providing your phone number and submitting our form, you consent to be contacted by Perk MVA, including by phone, text, and email, regarding your inquiry and our services. Message and data rates may apply. You can opt out of marketing communications at any time by replying STOP to texts, using the unsubscribe link in emails, or contacting us. Opting out of marketing does not stop service-related messages.

6. Your choices and rights

Depending on where you live, you may have rights to access, correct, delete, or restrict the processing of your personal information, and to opt out of certain advertising. You can control cookies through your browser settings and opt out of certain ad targeting through the advertising partners’ own controls. To exercise a request, contact us using the details below; we will respond as required by applicable law.

7. Data retention

We retain information for as long as needed to provide the Service, comply with our legal obligations, resolve disputes, and enforce our agreements, after which we delete or de-identify it.

8. Security

We use reasonable administrative, technical, and organizational measures to protect information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Third-party sites

The Service may link to or embed third-party websites and tools. Their collection and use of information is governed by their own privacy policies, not this one.

10. Children’s privacy

The Service is intended for business use by adults and is not directed to children. We do not knowingly collect personal information from children.

11. Changes to this Policy

We may update this Policy from time to time. Changes are effective when posted with a new “Last updated” date.

12. Contact us

Questions or requests? Contact us at logan@perkpractical.com or 618-697-7648.